Target Lamp Packaging Concept
created for Design Guys
Prior to Target's current branding strategy, this packaging concept was presented as a way for Target to brand it's own product lines.
The simple wording of the packaging identifies the product and product style. The Target bullseye icon strategically placed on the packaging creates a larger point of purchase effect Ð when four boxes are stacked correctly, a larger bullseye icon becomes apparent.
For a larger view, click on the image.