Dayton's department store wanted to created a presence for their winter coats and accessories.

The Frost Line name appeared as if it was handwritten on a frosty window. Iced rose leaves provided a cool, chilly feeling. The in-store banner was designed to be two pieces, the leaves image on the back panel, and a frosty see-through front panel. The shopping bag was printed on a heavy gauge plastic.

For a larger view, click on the image.

In-store Signage