The Frost Line - Dayton's
created for Design Guys

Dayton's department store wanted to created a presence for their winter coats and accessories.

The Frost Line name appeared as if it was handwritten on a frosty window. Iced rose leaves provided a cool, chilly feeling. The in-store banner was designed to be two pieces, the leaves image on the back panel, and a frosty see-through front panel. The shopping bag was printed on a heavy gauge plastic.

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In-store Signage

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